Utilising the phone in B2B telemarketing is often decried but it has a real part to play in any successful direct marketing strategy. Like all activity, its success is dependent upon communicating the right offer to a well targeted market – small is beautiful in this context – quality not quantity each and every time.
The cost of telemarketing falls neatly between low cost mailing and email broadcasting and high cost field selling.
Correctly used, it can play a pivotal role as the link between the two activities, and will work so much better than asking your high cost field sales team to undertake telesales; in reality they don’t like doing it and with few exceptions, the results show!
So here are some useful tips to get the maximum benefit from your telemarketing activity:
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