How to Specify Cost Effective Data

What is a prospect marketing list?

The facts explained for common email marketing myths

B2B Marketing Strategy

Independent Schools in the UK generate over £11Bn to the economy. Read on to find out how you can ensure your brand is set up to target the key decision makers in this sector. 1. Review and Promote your brand The Education sector is highly competitive, so making sure your brand assets are up to date is key. Ensure your social profiles have recent content, your website material is up to date, and all your contact details work correctly. Once your review is complete you need to prepare to put yourself and brand out there through many different channels. Building trust over time is key, along with consistency of message to increase recognition across Head Teachers, School Administrators, Bursars, and other key decision makers. 2. Features and Benefits You know your product and service the best. But have you refined your pitch so that a prospect starting off cold understands why your offering is better than their existing supplier? Detailing out these in order will help when it comes to in person meetings, emails or marketing content across your website and social media channels. 3. Networking The Education sector is well connected. Have a look for local events, both trade and other where your key decision makers could be. Online content building through professional sites can also aid in raising both your own and your company's profile in the sector. 4. Share your testimonials Increase the trust and credibility of your brand by sharing your reviews from existing customers. Show these off across your online presence, your website and Google My Business are the 2 key areas to focus on. It will also remind your existing school customers to recommend you to their network whenever they are asked for an opinion. Word of mouth referral in education is a key channel, that you can influence using all of the above tips. 5. Source quality prospect data To maximise your success and marketing efficiency you can use marketing database lists curated by specialists providers like Leisure Lists. Our database of UK Independent Schools can be selected by the decision maker, facilities available and region.  It's worth noting that only 5 per cent of schools welcome direct sales calls*. As a supplier you can reach these decision makers through email and postal campaigns. To supplement online networking and email marketing have you considered other forms of direct marketing like printed catalogues, brochures, and letters? Want to learn more about marketing and selling to UK Independent Schools? Learn more here Source: www.incensu.co.uk

A lot has happened across the leisure industry this month. From people moves, to new hotels, leisure centres, and a golf club sale. See below a round up of the highlights picked out by the team from July 2021.  KA Leisure appoints Malcolm McPhail as interim CEO A UK Government pilot scheme will reward people for exercising Giovanni Simoni was appointed MD for Technogym UK Elevate industry event moved to June 2022 A sixth Centre Parcs is planned in Southern England The brand-new Britannia Leisure Centre is now open in Hackney Places Leisure has opened its new £22m leisure centre in Camberley The Resident Edinburgh , operated by Resident Hotels, is due to open in 2024 15 Old Bailey in London is becoming a hotel again Rob Paterson who joined BWH Hotel Group in 2018, has decided to leave the brand which represents almost 300 independently owned hotels in Great Britain. The Bristol Golf Club has been sold for the second time in a year UK government and National Lottery allocate £10m in vouchers to fund attractions visits

John Turner, Managing Director of John Turner Leisure Marketing Limited and Leisure Lists, is retiring at the end of June after operating for over forty years in the UK leisure market. Commenting on his decision John said "I would like to thank all of the many suppliers to the UK leisure market who have supported the Company and Leisure Lists over the years. I'm also thrilled to advise that my daughter, Liz Law, will be taking over the reins from the 1st July, 2021. Wishing you all the very best and continued success as our industry starts to reopen and recover. " From 1 July 2021 our address and contact details will change to: Brook House The Paddocks Cheveley CB8 9EU Tel: 01638 730796 Email: liz@leisurelists.co.uk We will continue with our mission to provide high quality leisure data for emailing, postal campaigns, research or telemarketing activities covering most leisure sectors including Hotels, Golf Clubs, Leisure Centres, Holiday Parks, Visitor Attractions, Health & Fitness Clubs, Independent Schools, Sporting Venues, Swimming Pools, Universities, Leisure Architects, Landscape Contractors and Architects and Local Authority Sport & Parks Departments.

Email marketing remains our most popular contact approach, offering clients cost effective access to over 100k key decision makers. Email is an essential part of any highly effective digital marketing strategy . Effective email marketing converts prospects into customers, and turns one-time buyers into repeat buyers. In fact, in a recent study by McKinsey, it was found that Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. But what can you do to make your email campaigns work even harder 1. Segment for Success: Marketers that use segmentation experience up to a 760% increase in revenue. List segmentation allows you to send more relevant content . The more relevant our email communication is, the more likely your audience are to engage with it. Of course, no email audience is a one size, fits all, so splitting up your email list based on certain targets and characteristics can help you increase relevance. 2. Don't Overload on Copy: Keeps things simple and get to the point. Focus on a single view of your reader and think about what would appeal to them. Write headlines that speak to benefits they would want , include images that appeal specifically to them and write body copy that uses language they use. Keep it light and conversational and avoid a hard sell approach or technical industry jargon. Compliment your message with hand selected high resolution imagery to break up copy and make the overall email design more appealing.

See below the latest industry updates picked out by team: The Royal Ashton Hotel in Taunton has been sold to HOST RHM. Travelodge are set to open 4 hotels before Christmas Zetland Capital purchase two Macdonal Hotels in Manchester and Holyrood Best Western GB appoint Tim Rumney as permanent chief executive Calcot Collection sells Barnsley House to British furniture brand Timothy Oulton

Apple have recently released iOS15 and their latest software is now being adopted across iPhones - and it introduced Mail Privacy Protection (MPP). MPP will also from this month begin to roll out on MAC OS. So what is Mail Privacy Protection? Apple states: “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” How do users activate MPP? Mail Privacy Protection is an opt-in feature in the Apple Mail app that is included by default with the release of Apple’s latest mobile operating system - iOS15 Given how MPP is presented to users we expect a high adoption rate. See the graphic below: What does MPP mean for email marketing? Well, fundamentally it means we'll have to establish new benchmarks for how to review success and KPIs for email marketing campaigns. Information such as Open Rates, user location, and specifics of which users have opened will all be distorted. Email marketing platforms will adjust, and it may be that we can retain some of these benchmarks by filtering Apple devices from reporting. Ultimately we think it will encourage businesses to focus more on engagement, and that is no bad thing. High quality content, with clear calls to action is imperative and data like click through volumes, and associated revenue will still be a key metric. Email marketing is by no means reduced with these updates - it's still a hugely powerful communication channel that businesses can use to build a relationship with their customer base. The reporting on the channel is just going to change a little.  If you've any questions, or would like help preparing an email marketing campaign please do get in touch with the team!