GDPR
Direct Marketing Post GDPR
Two things are crystal clear post GDPR: Rather like the Millennium Bug the world hasn’t ended after the introduction of GDPR – with business to business data it is perfectly permissible to continue to market with postal mail, email and … Continue reading
GDPR and Legitimate Interests
This newsletter is intended to give you more information about sending business to business marketing emails, after GDPR comes into effect on 25 May 2018. It sets out the background to using Legitimate Interests as the legal basis for processing … Continue reading
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) takes effect on 25th May 2018, and will be implemented into UK law by a new Data Protection Act which will come into force in March/April 2018. The UK Government has introduced the Data … Continue reading