Best Practice Guides
Drawing on forty years of marketing experience largely in the leisure industry, a series of Best Practice Guides have been written by John Turner providing the basics of best practice in a number of direct marketing areas. In addition, there are several links to further guidelines for effective direct marketing within the leisure industry.
Topics covered include:
- How to specify cost effective data
- Writing a direct mail letter that works
- Utilising Emails to maximum effect
- Save £££’s on your postage costs
- Making telemarketing an integral part of your plan
- Maximising response from your next campaign
For useful links for further information just click here.