Best Practice Guides

Drawing on forty years of marketing experience largely in the leisure industry, a series of Best Practice Guides have been written by John Turner providing the basics of best practice in a number of direct marketing areas. In addition, there are several links to further guidelines for effective direct marketing within the leisure industry.

Topics covered include:

• How to specify cost effective data
• Writing a direct mail letter that works
• Utilising Emails to maximum effect
• Save £££’s on your postage costs
• Making telemarketing an integral part of your plan
• Maximising response from your next campaign

For useful links for further information just click here.